your job is to find a job

December 21st, 2008

Job Hunting Tips

Are you a fresh graduate and planning to look for a job? Did you just recently quit your job and are looking for greener pastures? Are you unemployed and have little experience regarding ways to secure a job? Whatever your situation may be, it would be to your advantage to study the following tips:

Check your resume for mistakes

Before submitting your resume to a prospective employer, check your resume for corrections at least three times before handing it over. After researching about the job position, it is critical that you format your resume to match the needs of the company. For example, if you are applying for an accounting job, you should put in detail your accounting experience on your resume. Typographical and grammatical errors are serious no-no’s. It is also ideal to keep the length of the resume’ to at least a page and a half long.

Taking the interview challenge

A survey conducted by a staffing and consulting firm based in California which corresponded with 1,400 chief financial officers concluded that candidates for employment made most of their mistakes on their interviews. Some of the mistakes they made include: arriving late, having little knowledge about the company and the position applied for, and having a superiority complex and behaving arrogantly. The body language of the applicant must also denote that he is confident yet not overpowering. He must maintain eye contact, have a strong handshake, and avoid looking defensive by the act of crossing the arms. Wearing the right clothes is crucial for projecting a confident stance. As they say, it is better to go to an interview over-dressed than being under-dressed.

Answer questions smartly

A common mistake of interviewees is that they tend to get tense and forget the questions that are given to them, which has the effect that they are not prepared for the interview. It is important to research about the company and the position applied for to prevent being side-tracked during the interview. If you do not know the answer to the questions being asked, it is better to admit you don’t know the answer to the question and add that you can research about it. Look for the skills or expertise that the company is looking for so that when interview day comes and the interviewer asks about your strengths and core competencies, you will be able to match it to what they need.

Getting the necessary referrals

Having a referral from one of the company employees can go a long way toward landing an interview. A typical company may receive job applications in the hundreds and usually 35% to 60% of all job vacancies are filled by referrals. The odds of getting hired when you have a referral are very high if you have another 200 to 500 applicants vying for the same position. If you do not know anyone from the company that may give you a referral, it is a good idea to the alumni network of your college, trade groups, social networks, and professional associations. Remember, having a referral greatly increases your chances of getting the position.

On online application

With the current trend of technology and its merging with business processes, more and more companies are now requiring prospective applicants to submit their application online. Thus, first impressions are relayed not by your first appearance but by the quality and content of your e-mail. E-mails regarding job application should be polished and well-articulated. When applying on-line, use the following tips:

Complete your sentences and do not abbreviate.

Employers do not like when you send them application letters that seem to be too casual. It is important to make a letter that is both formal and well written. This gives a good impression regarding your capabilities and skills.

Get directly to the point

When writing an application letter, you must be concise and straightforward. Do not put a story on the letter just to get the attention of the employer, chances are he or she will just get irritated with you and this only reduces your chances of getting hired.

Consider potential issues that may hinder you from getting the job

Although there are instances wherein there is a lot of need for a job but the requirements for the position may entail training programs that may bar you from getting the position due to its highly competitive nature. Some require a lot of experian even at least 3 years of work experience. Some may have no barriers to entry but the job itself may entail a very routine work flow.

Getting the job you want may be a challenge but never lose hope. It is better to wait a while and get the job that you will enjoy rather than get a job as soon as possible but ending up dissatisfied and unhappy. Make the right decision then act on it.

How to write a winning sales letter

December 21st, 2008

How to write a winning sales letter?

Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers break their heads thinking why they can’t get it right. Well, to answer this question they should put them in people’s shoes and ask what “benefit “would I get by reading this sales letter? Remember that word “benefit” which is the crux of this discussion. Many sales people take bits and pieces of information from here and there and create mess out of a sales letter. They literally throw everything on people and then get what they deserve, instant rejection.

One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction of your product or company. Remember every word is important in the sales letter and do not waste a single one which would distract your potential customer’s attention. They are not interested in the features of you product but an offer or a benefit to them. Think from the customer’s point of view and ask yourselves why should I read the letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that it is really a good offer?

After keeping in mind these things, sales managers should apply thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should target directly to the customers of your product. One also needs to be little tactful in use of words. But if you are not good at the trade do not attempt to do it and rather be simple in writing it. The headline should not be more a line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant satisfaction. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers. The headline should start with a benefit being offered to the customer. This ensures that the customer goes to the body of the letter at least.

Now, having made a good effort with the heading, it’s the time to work on the body of the letter. How to maintain the level of enthusiasm that you created in the customer’s mind with the heading? Once again it is important to remember to not to focus on features of the product you are trying to sell but on the benefits and offers you are making to them. Things like how much money it is going to save them and how it would affect their lives should be mentioned in the body of the letter. Make them realize a need for it and compare it competitor’s product. Remember, a person reading your sales letter will constantly get questions in mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions. Being little informal in the approach wouldn’t do a harm and try to grab the attention by relating things to real life things. You can add a little bit of humor but unless you are sure that it won’t be in the bad taste of the reader. Bring in few previous clients to give testimony of your products. But keep the testimonials believable and something that people can relate to.

Once you’ve made clear about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail. Also remind them again that if you don’t act now you will forfeit the offer as the offer is for limited time only.

Once you are done with the letter, one of the important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter.

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Recognising Target Market

December 20th, 2008

Recognizing Target Market

Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing.

First things first, all the efforts will go futile if the correct audience is not recognized. It is the major factor in getting abundant sales, because the right customers aren’t targeted, they won’t buy the product. The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs and is also less pricey.

Small businesses shouldn’t fear competition with large companies as they produce products considering a bigger spectrum, which sometimes won’t be customer specific as the products are more generalized and they don’t much care about the competition they might get from others. This gives an opportunity to the smaller firms to produce products, which can cater to the need of a section of people whose needs aren’t met specifically by the large companies.

Although it seems like a silly question, but firstly, a firm should understand who are the people they want to target. The success lies behind understanding this, which requires thorough research and analysis. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children or teenagers or youngsters or middle aged or old. Sometimes there is a possibility that the product will cater to the needs of all age groups. Next thing to consider is gender. Marital status, occupation, ethnic background, health status, income status, education, hobbies, etc., are some of the factors that should also be pondered upon.

After decided upon the customer group to be targeted, the benefits that can be provided by the product to this group should be jotted down. A thorough examination of the service or product should be done for this purpose. If there is sufficient time, a survey can be conducted on the current customers and pose them with questions like what they liked in the products they are using, anything discomfort they are facing, do they want anything to be changed to make the product better, etc.

After making a list of all the benefits, thought should be applied to which of these benefits will actually help the targeted audience. Make a short list of the benefits that will be advantageous and send it to the marketing department. It can surely help in their marketing plan and can boost up sales.

Internet has made reaching out to the targeted customers can be very easy. Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value. But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired.

Next best thing is reaching out by newsletters and ezines. Many ezines are related to marketing, finance, shopping, Internet, etc. A number of ezines websites can be found in an ezines directory, which even contains the contact information, advertising price, etc. The list of ezines website sites should be cut down to which are relating to the target market and ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.

Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc. This makes the customer think that he is being directly addressed to. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it.

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A Career in Neonatal Nursing, Do You Have What It Takes

December 20th, 2008

A Career in Neonatal Nursing - Do You Have What It Takes?

If you want to start a career in neonatal nursing, you must not be only good with kids, you must love them no matter how loud they wail. NNP or the neonatal nurse practitioners are professionals who are highly skilled. They must have extreme experience when it comes to newborn babies.

As a neonatal nurse, you’re dealing with infants most of the time, this can really be too much stressful. You have to feed the babies. You have to clean after their messes. You have to check up on them all the time. Those tasks can eat up all your time.

At such events when you no longer have time to eat, when you already find the luxury to do it, you cannot help but do such extravagantly. As a result, gaining weight is becoming an issue for those in the field.

If you are too concerned about the weight gain that might happen to you once you are into the field, counteract those thoughts. Just think about what you can do to keep fit while staying healthy. You need all the energy that you can muster in your field. Babies are not too easy to take care of. So you have to match your skills with physical abilities.

Neo Natal
The term neo means new. And natal means birth. You need to take care of newborn infants once you are in the field of neonatal nursing. This means that the babies can be as old as 28 days.

This is such a sensitive part of their development. They are very fragile at this moment. So your responsibility as a nurse is very big. You must also have a big heart to be able to succeed in the field and last in it.

There are different levels of neonatal nursing.

Level One
When you are assigned on level one, your task is to care for healthy newborn babies. This will be easy because you won’t need to worry too much about their physical condition. Most of the time, your help won’t be necessary because the mothers themselves will take the tasks off you. All you have to do is guide them through it.

Level Two
You have to take care of ill babies who were born prematurely. You have to keep watch on them all the time. You have to provide for the babies needs. You have to give them their meds and oxygen whenever necessary. And you must also know when it is necessary through a periodic table wherein you can list your tasks to do and the accomplished ones.

Level Three
On this level, you will be assigned to work on the NICU or the Neonatal Intensive Care Unit. The babies are your patients. You have to make sure that they have all they need to survive. You need to monitor everything, from their monitors to their ventilators. Anything bad that will happen to them may be faulted to you so you need to be very careful.

A career in neonatal nursing requires a lot of patience and hard work. But if this is really your passion, you might as well go for it. Offer your services where it is needed. You will surely go a long way in life when you are always thinking about the sake of others first before you think about your own.

bank of america customer service

December 20th, 2008

Is Customer Service from the Bank of America Good or Bad?

The Bank of America may be known for a lot of good
things, but it’s also notorious for a few bad things
and that includes its quality of customer service.

In a poll held by the MSN Money-Zogby, Bank of America
came out with 26% of its respondents rating its
customer service as “poor”. The overall response was
ambivalent, however, with 36% rating them as “fair”,
and 31% rating them as “good”. A minority of 7% rated
their customer service as “excellent”.

Many, however, believe that the purported decline in
its quality of customer service is due to the various
mergers the company had gone through.

Keep the Change Savings Program One thing that brings
a smile to people’s faces is the Keep the Change
Savings Program. This program automatically rounds off
debit card spending and transfers the difference to
the client’s savings account. But this has more to do
with the services the bank has to offer and not how it
provides after-sales support. If only Bank of America
is just as innovative with its customer service then
none of its clients will have anything to complain
about.

Avoiding Phone Trees with Bank of America’s Customer
Service Seemingly endless phone trees are another
major source of complaint of customers regarding the
bank’s customer service. If you want to speak directly
with a live customer service representative of the
Bank of America, you may do so by dialing 800-622-8731
for its California branch. It operates from 7AM to
10PM during weekdays and 8AM to 5PM during weekends.

Online Feedback Posting about Bank of America’s
Customer Service Surprisingly enough, the Bank of
America actually allows their customers to post
reviews on their own websites.

At first glance, you’ll probably think that no one
seems to do any complaining about the bank’s product
or services. But try modifying the board a little and
the negative reviews will pop out. According to a
representative of the Bank of America, permitting
customers to give feedback is one way they’re showing
their willingness to listen to what customers have to
say and make the necessary changes.

All product reviews hosted by the site are verified to
have come from actual Bank of America customers as the
website has to validate the reviewer’s account first
before allowing the reviewer to post his feedback.

Making Yourself Heard about the Customer Service of
Bank of America There are many reasons why you have to
make yourself heard. If you’ve something important to
say, it will also be for your sake to ensure that your
complaint reaches the company’s ears. By making them
aware of your complaint, you are pushing the company
to take note of whatever flaws it has and recognize
areas that still have room for improvement. Clamoring
for improvement will also help safeguard your
financial interests. Remember: poor customer service
can easily cost you money as money is what you have
invested in Bank of America.

To make yourself heard, you can visit the website of
the Bank of America and make your complaint. You can
also write to various financial journals, both online
and offline, to discuss your situation. And last but
not the least, there’s always the phone number and
email address of the customer service department of
the Bank of America for you to contact right away.

Can Craigslist Improve Your Business

December 19th, 2008

Can Craigslist Improve Your Business?

The answer to this question is yes and no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Internet markets that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.

There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.

Research before Posting on Craigslist

Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer and his staff with insight into where post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.

Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.

Evaluate the Competition on Craigslist

The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor’s marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor’s marketing strategy and avoiding these strategies.

To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy. Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.

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Measuring Costs

December 19th, 2008

Measuring Costs

Measuring profits or net income is the most important thing accountants do. The second most important task is measuring costs. Costs are extremely important to running a business and managing them effectively can make a substantial difference in a company’s bottom line.

Any business that sells products needs to know its product costs and depending on what is being manufactured and/or sold, it can get complicated. Every step in the production process has to be tracked carefully from start to finish. Many manufacturing costs cannot be directly matched with particular products; these are called indirect costs. To calculate the full cost of each product manufactured, accountants devise methods for allocating indirect production costs to specific products. Generally accepted accounting principles (GAAP) provide few guidelines for measuring product cost.

Accountants need to determine many other costs, in addition to product costs, such as the costs of the departments and other organizational units of the business; the cost of the retirement plan for the company’s employees; the cost of marketing and advertising; the cost of restructuring the business or the cost of a major recall of products sold by the company, should that ever become necessary.

Cost accounting serves two broad purposes: measuring profit and furnishing relevant information to managers. What makes it confusing is that there’s no one set method for measuring and reporting costs, although accuracy is paramount. Cost accounting can fall anywhere on a continuum between conservative or expansive. The phrase actual cost depends entirely on the particular methods used to measure cost. These can often be as subjective and nebulous as some systems for judging sports. Again accuracy is extremely important. The total cost of goods or products sold is the first and usually largest expense deducted from sales revenue in measuring profit.

online jobs

December 19th, 2008

Jobs Available Online

In the past, applying for a job meant looking through the classified ads in the local paper. The advent of the internet has created various job sites online making it easier for someone to apply for work in another state and in even in another country.

It has made the world a smaller place with everything at one’s fingertip and just a click away. Most job sites will require a person to open an account, fill in certain information and deposit a resume.

These sites usually ask for pertinent information such as the person’s name, age, address, contact number and social security number.

Other information that will be requested are educational background. Some companies prefer someone with a degree in a certain field or a licensed professional to do the job or perhaps a person who possesses a master’s degree.

Employment history is also another thing that has to be mentioned. This includes the job description and highlights that you have experienced during your career.

With the information provided, some of these sites offer a service with a fee that will match your qualifications with jobs that are available and enable you to apply for that position. Some even promise to make your resume stand out over other applicants giving that person more priority over others but even that is a not a guarantee that one will get the job.

One also has to mention the salary the person is receiving both in the current and previous jobs as this is matched with the job the individual wants and the salary one desires.

These sites offer various jobs to people. It caters to professionals and teenagers who want to work either for full time, part time or on a per project basis.

Applying online is not only done through job sites. A lot of companies have websites that have a section on careers which one can access and check what openings are available. One simply has to go through the process of also giving certain information that is asked for and uploading one’s resume.

The first impression employers or headhunters look at is one’s resume. Given that many people apply, this usually takes these people a short period of time to review and screen certain applicants before going to the next phase of being scheduled and called for an interview.

There are many jobs available in the market. It just takes a little effort on one’s part to sit down in front of a computer and look for the right job.

What is the Sarbanes Oxley Act

December 18th, 2008

What is the Sarbanes-Oxley Act?
The Sarbanes-Oxley Act of 2002 is a United States federal law passed in response to the recent major corporate and accounting scandals including those at Enron, Tyco International, and WorldCom (now MCI). These scandals resulted in a decline of public trust in accounting and reporting practices. Named after sponsors Senator Paul Sarbanes (D-Md.) and Representative Michael G. Oxley (R-Oh.), the Act was approved by the House by a vote of 423-3 and by the Senate 99-0. The legislation is wide-ranging and establishes new or enhanced standards for all U.S. public company Boards, Management, and public accounting firms. The first and most important part of the Act establishes a new quasi-public agency, the Public Company Accounting Oversight Board, which is charged with overseeing and disciplining accounting firms in their roles as auditors of public companies. Some of the major provisions of the Sarbanes-Oxley Act’s include:
–Certification of financial reports by chief executive officers and chief financial officers
–Auditor independence, including outright bans on certain types of work for audit clients and pre-certification by the company’s Audit Committee of all other non-audit work
–A requirement that companies listed on stock exchanges have fully independent audit committees that oversee the relationship between the company and its auditor
–Significantly longer maximum jail sentences and larger fines for corporate executives who knowingly and willfully misstate financial statements, although maximum sentences are largely irrelevant because judges generally follow the Federal Sentencing Guidelines in setting actual sentences
–Employee protections allowing those corporate fraud whistleblowers who file complaints with OSHA within 90 days, to win reinstatement, back pay and benefits, compensatory damages, abatement orders, and reasonable attorney fees and costs.

Dental Assistant Relationships with other Staff

December 18th, 2008

Dental Assistant Relationships with other Staff

Having a career as a dental assistant is a great opportunity to work with others in the dental profession. The most common staff you will work with in a dental facility are Dentists, Dental Hygienists, and the Receptionist. It is very important that you forge quality relationships with the other staff you work with. The smaller the dental facility, the more important it is as everyone will have to work well together to allow the facility to function properly.

Since you will be present for the procedures conducted by Dentists and Hygienists, patients will quickly pick up on any staffing issues. I went to a dentist for years. He was great to me and my children. However, he continually was impatient with his staff, especially the Dental Assistants. We went for cleanings every six months. We loved the Dental Hygienist. However, she was often in tears over is behaviors. We also noticed that the Dental Assistant staff changed almost every time we came in. It didn’t take too many years before he went out of business because patients were tired of seeing the behaviors and he couldn’t find help that would work for him.

Communication skills are a great asset for any profession, but as a Dental Assistant it is a must. You will be interacting with patients, staff, insurance companies, and family members of patients. It is very important you are able to make everyone feel comfortable and that you convey the message that you are approachable. Poor communication skills can result in your career as a Dental Assistant not working out for the long haul.

To ensure proper communication among staff members, dental facilities need to arrange trainings. These should be informative, explaining to everyone what is expected as far as interoffice relationships. It should be clearly stated that lack of respect for co-workers will not be tolerated. Policies and procedures should also be in place for employers to resolve any conflicts with other employers. Everyone should know where they are to report and such issues that they can’t work out with the other staff member or members.

Many dental facilities require staff members to attend communication workshops. These are often very fun and interactive workshops, showing more effective methods of communication. They generally include information on individual communication as well as group efforts. These workshops are conducted by individuals who customize the workshop to meet the needs of your group. This makes the sitting more intimate and usable in your dental facility.

To help alleviate stress and issues among co-workers, each staff member should be made aware of what other staff members are responsible for. Many inter-office struggles are the result of workers believing others are not carrying the same weight. Most employees complete tasks behind the scenes, so this assumption is based only on what is being seen on the front lines.

Effective communication is essential in the role of Dental Assistant. It is imperative to your career that you understand various communication styles. It is also very important that you are aware of your own communication style. You want others to view you as enthusiastic about your job and willing to assist in anyway possible.

Effective communication doesn’t mean that you let other staff members take advantage of you or belittle you. It simply means being able to put forth your best efforts to work well with others. You are all committed to providing patients with quality care. This can’t be accomplished if you have issues of communication standing in the way.

Most issues that arise from communication is assuming you know what the other person means or what they will say. Make sure that you reflect back what is being said to you by other staff members. This way any misconceptions can be resolved up front before they escalate into major issues that affect everyone’s work performance. Since we all spend so many hours at our place of employment, it is very important to make it a comfortable place to be.

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